4 Web Design Factors to Positively Affect Your Online Sales


There are different factors, which may affect sales through your website. They may be website ranking, the products on your website and more. But, have you ever considered web design as a factor that may affect sales.

As a matter of fact, web design is one of the major factors for this purpose. For the new online buyers, your website is the medium to make a judgment about your business. If it is not properly designed, it might be negatively affecting your online sales.
According to some statistics, first impressions are 94% design-related, and 75% of users make judgments about the company from the website design.
This data proves that you need to pay special attention toweb design. Here, you will get a few tips to keep the web design on track in order to get a positive impact on your business.

1. Optimize Your Load Speed


According to Kate Harrison's article at Forbes' website, "If visitors are met with inept design and painfully slow load speeds, they're going to leave before you've had a chance to make your pitch."
Market expert Mr. Neil Patel gives an estimate of the psychology of website visitors. Mr. Neil Patel says that 40% of people leave a website, which takes more than three seconds to load.
In that case, the bounce rate of your website is increased, which results in a drop in website ranking. On the other hand, Google has officially announced in its blog speed as a ranking factor in case of mobile searches. According to Google's official blog posted on January 2018, "Today we're announcing that starting in July 2018, page speed will be a ranking factor for mobile searches."
There is no doubt that loading speed is a major part of web design and you must require to pay attention to it.

2. For the First Impression, Give Importance to Visually Appealing Design



There is no doubt that the first impression counts for the visitors. In just 50 milliseconds, users make an opinion about your website. According to some sources, visually appealing websites are more trustworthy as compared to visually complex websites.
So, if you are willing to optimize your e-commerce webdesign for acquiring sales, you should consider simplifying your website.

3. Keep Your Website Up-to-Date


If the visitors witness that your website was designed 10-15 years ago, then it will reduce the chances to get the prospects. It will give the impression to them that you don't have the time to be up-to-date according to the latest trends.
So, you need to refresh your website once in a year, to positively impact your business. As a matter of fact, it will also help you in gaining a good website ranking on search engines like Google and Bing.

4. Make Your Website Mobile-Friendly


Mobile-friendliness has become a major aspect of the success of a website. If your website is mobile-friendly, it benefits you in search engine ranking in mobile-searches as well as from users' counterpart.
As a matter of fact, Google has officially declared in its official blog in April 2015, "We're boosting the ranking of mobile-friendly pages on mobile search results."
It is a known fact that a large number of users today access the internet on their smartphones. Forgetting the Google ranking for them, you need to make a mobile-friendly website.
On the other hand, if the smartphone users don't find it comfortable to access your website on their mobile devices, then they will not prefer to buy products or services from your website.
Making a responsive website is one of the prominent ways to make your website mobile-friendly.

To Sum Up


It is for sure that you must pay attention to the web design, failing which may impact adversely on your online sales. The above-mentioned ones are a few aspects to consider for a good website design.
You can explore some more factors on the internet to keep your web design on track. For the perfect web design, you need to contact a webdesign company with a team of experts.

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