4 Web Design Factors to Positively Affect Your Online Sales


There are different factors, which may affect sales through your website. They may be website ranking, the products on your website and more. But, have you ever considered web design as a factor that may affect sales.

As a matter of fact, web design is one of the major factors for this purpose. For the new online buyers, your website is the medium to make a judgment about your business. If it is not properly designed, it might be negatively affecting your online sales.
According to some statistics, first impressions are 94% design-related, and 75% of users make judgments about the company from the website design.
This data proves that you need to pay special attention toweb design. Here, you will get a few tips to keep the web design on track in order to get a positive impact on your business.

1. Optimize Your Load Speed


According to Kate Harrison's article at Forbes' website, "If visitors are met with inept design and painfully slow load speeds, they're going to leave before you've had a chance to make your pitch."
Market expert Mr. Neil Patel gives an estimate of the psychology of website visitors. Mr. Neil Patel says that 40% of people leave a website, which takes more than three seconds to load.
In that case, the bounce rate of your website is increased, which results in a drop in website ranking. On the other hand, Google has officially announced in its blog speed as a ranking factor in case of mobile searches. According to Google's official blog posted on January 2018, "Today we're announcing that starting in July 2018, page speed will be a ranking factor for mobile searches."
There is no doubt that loading speed is a major part of web design and you must require to pay attention to it.

2. For the First Impression, Give Importance to Visually Appealing Design



There is no doubt that the first impression counts for the visitors. In just 50 milliseconds, users make an opinion about your website. According to some sources, visually appealing websites are more trustworthy as compared to visually complex websites.
So, if you are willing to optimize your e-commerce webdesign for acquiring sales, you should consider simplifying your website.

3. Keep Your Website Up-to-Date


If the visitors witness that your website was designed 10-15 years ago, then it will reduce the chances to get the prospects. It will give the impression to them that you don't have the time to be up-to-date according to the latest trends.
So, you need to refresh your website once in a year, to positively impact your business. As a matter of fact, it will also help you in gaining a good website ranking on search engines like Google and Bing.

4. Make Your Website Mobile-Friendly


Mobile-friendliness has become a major aspect of the success of a website. If your website is mobile-friendly, it benefits you in search engine ranking in mobile-searches as well as from users' counterpart.
As a matter of fact, Google has officially declared in its official blog in April 2015, "We're boosting the ranking of mobile-friendly pages on mobile search results."
It is a known fact that a large number of users today access the internet on their smartphones. Forgetting the Google ranking for them, you need to make a mobile-friendly website.
On the other hand, if the smartphone users don't find it comfortable to access your website on their mobile devices, then they will not prefer to buy products or services from your website.
Making a responsive website is one of the prominent ways to make your website mobile-friendly.

To Sum Up


It is for sure that you must pay attention to the web design, failing which may impact adversely on your online sales. The above-mentioned ones are a few aspects to consider for a good website design.
You can explore some more factors on the internet to keep your web design on track. For the perfect web design, you need to contact a webdesign company with a team of experts.

Comments

Post a Comment

Popular posts from this blog

7 Secrets Of Email Marketing

Image
Email marketing is basically marketing done on the basis of sending e-mails to some limited people or industries. It works like broadcasting or advertising. Email marketing can be used to build relationships with people of different fields and to build loyalty and trust with others. Marketing these days has made a very good influence on people and here are the key secrets of Email Marketing . 1)       How to make the recipient feel special It all starts with whom we are sending the Email. As for human nature they like it when they are appreciated and treated nicely; so it involves recognizing and appreciating. When we send the mail, if it has the name of the recipient, they will feel special. By this simple act we will have the attention of the recipient. 2)       Emails should be relevant A main point of sending Mails is they should not have any irrelevant content. It’s common when emails are designed; the content is likely ...
Read more

5 Steps to a Powerful Digital Marketing Strategy | Trends & Insights

Image
A market study says that approximately 46% of the brands prevailing in the market don’t have a defined digital marketing strategy, and 16% having the strategy don’t have an integrated market activity as it is supposed to be. This is the primary reason that most brands don’t reach the mass and when things aren’t in the proper format, there is no point to expect that your brand will grow to the extent you desire. But you shouldn’t be the one to repeat their mistakes. Now you don’t have to worry about the coming year or month as Wamp InfoTech Pvt Ltd is there to make your life and your brand a lot happening. We have jotted down 5 necessary steps that you should be taking so that your digital marketing campaigns can create an impact on the audience you are targeting. 1. Knowing the Need Nailing the Mission: The thing that needs to take the precedence is to define the mission of the business, and then making sure that the digital marketing campaign that you ar...
Read more

How to Create a Social Media Marketing Strategy ?

Social media transformed the brands and their audience communicated with each other on major social media platforms like Facebook, Twitter, Instagram and others. These social media platforms have now become a platform where brands can show their ability and worth. The role of social media in brand building is very significant. Being a budding brand you can utilise the instilled potential of social media by adopting an  effective social media marketing strategy . The strategy should be built around the key metrics such as the best platform to be used, strength of your followers on that platform and the type of content funnel to be used.  The blog post incorporates some important pointers that will help you develop a strong, and effective social media strategy for your business:   Set Specific Goals:   A social media marketing strategy starts with specifying Start by setting specific, and measurable social media goals. You may have or multiple busin...
Read more